HubSpot Breeze
Turning a silent $50/month auto-upgrade into a visible decision the user controls.
Open live demoProduct design for early stage SaaS and AI native founders.Product design for early stageSaaS and AI native founders.
Fix the leaky activation flow, then keep shipping. One-off sprints and ongoing design partnerships.
For innovative teams building what's next
Neo is the founder led studio for AI native and B2B SaaS teams between seed and Series B the stage where the product is real but the brand, the site, and the experience haven't caught up to it yet.
One partner for the whole surface: brand identity, websites, and product design, built with AI native workflows so it ships in weeks, not quarters.
I care about the unglamorous part making the work land with real users, not just look sharp in a pitch. If that's the stage you're at, I'd love to help you get there.
Lilli, Founder
WorkWork
Services
For founders with a leaky signup to activation flow
Activation Sprint
2–3 weeks
One high leverage flow - signup, onboarding, or first value - pulled apart, redesigned, and handed back dev ready.
For founders shipping weekly
Product Design Partner
Monthly retainer
Ongoing product design plus one shipped experiment every month. Your design function without the full time hire.
Notes on making AI features usable.
22 September 2026
Why Users Aren't Adopting Your AI Feature
Before building more functionality, check whether the real problem is value, trust, or workflow fit.
28 July 2026
Onboarding users, and their trust
Most onboarding advice tells you to remove every barrier between the welcome screen and the dashboard. After auditing 50 flows, I think that speed is covertly costing you the one thing you can't win back: trust.
Building an AI featureyour customers need to trust?
Let's make the workflow clear before complexity becomes adoption friction.